Q. Which site does Google consider as Spam ?

A. Google is very generous in listing your website. Its submission policy is very simple and transparent but if anyone wants to play with its guidelines Google considers this as Spam as well as either down grade or delist your website in search results. If Google finds hidden text or link in your website, misleading or repeated words used in text just to get higher listing, page does not match with Description of Google, cloaked webpage, deceptive redirecting page or URL, doorway pages, duplicate site or pages with same content. Our advice is not to use any of above SEO techniques to list your website in Google.

Q. Does advance planning for SEO helps my business prospect ?

A. SEO has grown as a major tool for increasing the online visibility of companies and business enterprises across the globe. SEO Companies and Corporate Business houses, which are active in planning Search Engine Optimization strategies beforehand, are cropped in better positions in major search engines as compared to other companies carrying alike Business activities.

Advanced planning and development is inevitable as SEO is an extensive process, where overnight development in not probable unlike some of the other marketing strategies, developed by corporate firms, in order to expand their business in a big way. Internet Marketing is a slow but firm process as it increases the visibility of your business, in massive form, to the mass, who can prove to be the potential patrons, for your business.

Q. What is the importance of the keywords in SEO?

A. First thing is what do you call as keywords is must to clarify.

•       You can call as keyword which is to be included under website header in Title, Meta name description, Meta name keywords.
•       You can call as keyword which is included in your body copy.
•       You can call as keyword which is inserted while submitting your website to directories.

The keyword is important and effective, if it is included in title tag and body copy of the website. In body copy you can not stuff keywords but can be used in different phrases. For example, if you want to sell dyes, you can use these keywords in body text like dyes, textile dyes, eco friendly dyes, VAT dyes, acid dyes etc. Your keyword density and proximity of keyword is very important.

Q. My site has suddenly disappeared from the top position of the search engine. I was on the top position with the keywords relevant to my products.

A. The search engine runs the spider repeatedly and makes updates in its data. So if your site is on top position, it may not remain on the top the next time the spider crawls through the web pages.

There are no rules for search engines to retain same position in search engines. As there are millions of website added regularly in search engines. Therefore based on the quality and content of the website, search engine updates its database and display results accordingly.

To retain good position in search engine,
-    You always need to update your website, add new content related to your products such as newsletter, article etc.
-    Submitting the websites to the search engines and directories

Q. My website is in top position in search engine; still I don’t get customers for my website...

A. You need to have targeted traffic flow to your website. It is not just enough for a website in top position in search engines. It is essential to be in top result while typing for keywords that relates with your products and services.

The problem with your website is you have not optimized site considering your target market. Before web optimization you need to systematically research keywords related to your business or products.

If you are getting enough traffic flow with keywords that are not relevant to your business, you will not get customers simply because they are not interested in your products. Rather, your website must attract the customers who are interested in buying your products. The traffic flow of potential customers must be in focus by adding few keywords related to your site instead of stuffing it with irrelevant keywords.

Q. I want my website in No. 1 position in Google, Is there a guarantee my website will be listed in top ranking in Google?

A. There is no guarantee for No. 1 position in Google. Google has very clearly explained that no one can guarantee No.1 position, not even Google.

Be cautious of the SEO companies that guarantee you top listing of your website in search engines.
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Q. Is there any difference between search engine and Directory? Is my website need to submit in search engines and web directories?

A. Search engines: It is programmed software which collects the data from the web sites all over the world, stores them, and later retrieves the related data when a user enters the keyword in the search engine.

Directories: As the name suggests, directories are like white pages or yellow pages which catalogs businesses according the field they serve. These web-based directories are organized by human editors. Yahoo is first directory categorizing different businesses. With increase in number of website all over the world, it became impossible to catalog all the businesses manually.

The difference is Search engines are programmed software, whereas the directories are cataloged manually.

Q. I want to optimize my website but I want to know that how much time does it take to list new website in Google search engine?

A. It takes at least 6 months to list a new website in Google search engine result pages. You will have to be patient and wait for the page to appear in top search engine ranking. Sometimes your new website appears on the top rank and suddenly falls down. There are many theories regarding this sudden change in the website ranking. One of the theories is Google Aging Delay.

Google Ageing: Google has incorporated the ageing delay to stop the inflation of artificial linking strategy. The artificial reciprocal linking will show high link popularity and PageRank. Many of the websites appearing in top position in Yahoo, MSN, and other search engines may not appear on top position because of Google Ageing.

Be patient! It is advisable to plan ahead, register your domain name and configure the hosting. Temporary pages with enough content and all the requirements for listing in a directory must be put on the server.

Q. Why do I need Search Engine Optimization or Search Engine Marketing for my website (and also for my business)?

A. After spending lots of money in making an appealing website and in advertisement, you might find that very less people are visiting your site. People surfing through internet do not have the patience to look through millions of pages shown in the search engine result. It has been noted that the net users visit only the top ten results. If your website is not in top search results, you lose your customer to your competitors.

By optimizing your website, you will get more business as more people will visit your website. You will get more leads as your website is in top ranking.

Q. Can you explain me what SEM stands for?

A. SEM means Search Engine Marketing. SEM is used to promote your website by submitting it in various search engine and open directory. SEM refers to using paid listings, paid inclusion and PPC (Pay Per Click) to promote websites using search engines.
You can visit our Search Engine Marketing page to get detail information about it.

Q. I want to know about Internet Marketing and how it beneficial to my business?

A. Internet Marketing is all about internet from designing of website to selling or buying products online, promoting and marketing your brand/product and many more. The Internet Marketing includes SEO, search engine marketing and email marketing.

Internet Marketing definitely helps your business in many ways depends on the type of  your business. It is definitely excellent media for your business to advertise and market your product globally. It can generate inquiry, sales, business opportunity on a Global scale. Internet marketing is the cheapest media compare to other type of media for promoting your product.

Q. I want to get good position of my website in Google, yahoo and msn, I have heard about website optimization, but I don’t know exactly what search engine optimization is?

A. To optimize your website is really wonderful and profitable to your business or service.

SEO is the process through which the chances for appear your website in 1st or 2nd page of search engine (such as Google, Yahoo, MSN). The definition of Search Engine Optimization (SEO) is to make your website search engine friendly.

Search engine enables the internet user to find websites of their interest when a keyword is entered by the user. A search engine runs the spiders, collects and stores the data from all over the world.

If you are businessman or professional, you must go for optimization your website for rapid growth of your business.